Why We Rebranded: From Bijoux Dreaming to The Artémis Edit
Why We Changed Our Name (And Why It Makes Sense)
We were once Bijoux Dreaming — and yes, it was dreamy. But something about it never quite held all of what we wanted to say. It felt pretty, but not powerful. Sweet, but not spine-tingling. And if you’ve ever worn the right piece of jewellery, you’ll know: spine-tingling is the goal.
Enter: The Artémis Edit
Why Artemis?
Because she’s the original muse. A Greek goddess with a bow in hand, independence in her stride, and no time for the ordinary. She was fierce, free, and firmly in her own lane — much like the women we source for.
And yes, Artémis has an accent.
No, it’s not Greek (you caught that). But it is French — and that’s deliberate. Most of our jewellery is sourced from artisan studios in the South of France, where beauty is quiet, craft is everything, and style doesn’t scream — it whispers. The accent is a wink to that world: where mythology meets minimalism, and every accessory feels like a curated piece of your story.
Jewellery That Means Something
We believe jewellery should do more than match your outfit — it should mean something. Like that bangle you bought in St. Tropez after too much rosé and just the right amount of sunshine. Or the ring that caught your eye in a tiny Paris boutique before your train back to Gare de Lyon. You don’t just wear it — you remember with it.
Every piece in The Artémis Edit is chosen for that energy.
The kind that starts conversations. The kind that takes you back. The kind that becomes part of your signature.
This Isn’t a Rebrand. It’s a Realignment.
This is about refinement. About storytelling. About growing into a name that feels like you — and us.
We’re still the same brand. Still curated with love. Still obsessed with gold, femininity, and beautiful packaging.
Just now, with a sharper name, a clearer voice, and a fresh dose of ✨ goddess energy.
Welcome to The Artémis Edit — jewellery for women who collect stories, not just pieces.
---